Byapaar.com – The Indian Business Blog

Before going to main post, let me do some latest update on Indian business and economic scenario -

• Industrial production has contracted by 1.2% in February – the third straight month of decline over last year. But due to some positive initiatives by the government there is good growth rate in capital goods and sales of consumer durables.
• Inflation is down to 0.26% as industry is putting pressure on the government for more cuts in interest rates.
• The stock market is finally moving in the positive direction and now the Bombay Stock Exchange bench mark indicator the Sensex is hovering around 11,000.

Well these are the latest important developments. Now lets talk something about public relations. Public relations or PR as most often referred is the medium through which all organizations keep themselves in touch with the public. Ideally, it is an essential part of all successful organizations – be it a corporate house or political party.

But it seems the concept is an alien one in Indian government departments, specially state departments and those of government run companies like banks. Every time, I visit to any government office of my state for some issues from time to time, I have to move around the building, room to room to get the job done. There is no cohenrence at all.

On the other hand – in true zamindari (feudal) style, the most of the employees of state run banks act as if they are the lords and the valued clients came to them with some problems and need money. This is more prevalent in rural or semi-urban areas that I dwel.

On the other hand successful private firms or banks have very good services through their specially trained personal relations personnel and offer great experience during conduct of business. Government agencies which are there to serve the people and state run agencies must take a cue out of private firms and send their personnel for special PR training. It is really confusing for an outsider to believe how bad an experience can be in dealing with these agencies when India is offering customer care services to million worldwide through its big outsourcing industry. Unless and untill all state governments take initiatives to train government employess in the techniques of handling the public, we will never get good governance. I urge all political parties who are heading into pools within a week to take note of it and make an issue.